Branding Strategy
Your Brand Is More Than a Logo—Let’s Make It Memorable & Profitable
Does Your Brand Stand Out, or Blend In?
Your brand is the first impression you make. If your message isn’t clear, your visuals inconsistent, or your identity forgettable, you’re losing customers.
Ask yourself:
❌ When people see your brand, do they
instantly understand who you are and what you do?
❌ Does your messaging speak
directly to your ideal customers?
❌ Are you struggling with
low engagement, weak conversions, or audience confusion?
If you answered "no" or "I’m not sure", you’re not alone. Many businesses focus on marketing
before they refine their branding.
Without a strong brand foundation, marketing efforts fall flat.
The solution?
A strategic, high-impact brand that attracts, engages, and converts.
What Happens When Branding Works?
✅
Customers instantly recognize you and remember you.
✅
Your messaging resonates, making sales easier.
✅
You attract the right clients, not just anyone.
✅
Your marketing efforts become more effective, reducing wasted ad spend.
Branding isn’t just about looking good—it’s about positioning yourself for growth. Let’s get it right.
How I Help Brands Transform & Grow
I don’t just design logos—I build brands that make an impact.
🔹 Frank & Louie’s: Rebranded a specialty food retailer to emphasize authenticity & craftsmanship, increasing customer engagement.
🔹 Union Kitchen Grocery: Created a cohesive brand identity that made it a must-visit local spot.
🔹 Mikko Fine Nordic Foods: Developed a brand strategy that connected deeply with niche audiences, driving market presence.
These businesses didn’t just get a new look—they got a brand that resonated, built trust, and generated more revenue.
What I Bring to the Table
With over 15 years of branding experience, I’ve worked with startups, local businesses, and national brands to create:
✅
Compelling brand stories that emotionally connect with customers
✅
Visual identities
that reflect brand personality and stand the test of time
✅
Clear messaging strategies so your audience knows exactly why they should choose you
✅
A roadmap for growth, ensuring your brand stays relevant
My Branding Process (Step-by-Step)
Branding isn’t just about picking colors and fonts—it’s about clarity, strategy, and execution.
Step 1: Deep Dive Discovery
We’ll analyze your current brand, audience, and competitors to identify opportunities.
✅ Who are your
ideal customers?
✅ What do they
feel when they see your brand?
✅ How do you compare to
your competition?
Step 2: Brand Positioning & Messaging
We’ll refine your core message, ensuring it’s clear, compelling, and unique.
✅ Your
brand voice & tone (Are you bold? Approachable? Luxurious?)
✅ Your
mission & value proposition (What sets you apart?)
✅ Your
customer journey (How do people engage with your brand?)
Step 3: Visual Identity & Design
Your logo, color palette, typography, and imagery should tell a cohesive story.
✅ A strong, professional
logo
✅ A brand
color scheme & typography guide
✅
Social media and website visuals that look polished & consistent
Step 4: Implementation & Brand Guidelines
A brand only works if it’s applied correctly across all channels.
✅ Brand guidelines to keep everything
consistent
✅ Optimized visuals for
social media, ads, and marketing materials
✅ Website & UX improvements to
align with your brand identity
Step 5: Marketing Alignment & Growth
Your brand isn’t just a “one-time project”—it’s a living, growing asset.
✅ How to use your brand in
ads, social media, and marketing
✅ How to maintain a
consistent brand experience
✅ Strategies for
scaling & evolving your brand over time
By the end of this process, your brand will be instantly recognizable, emotionally engaging, and built for long-term success.
Why Work With Me?
📌
Proven Success: I’ve worked with brands in
food, retail, finance, insurance, and tech to create
lasting, impactful branding.
📌
Creative Meets Strategy: My approach combines
data-driven insights with creative storytelling.
📌
Custom-Tailored Branding: Every business is unique—I don’t do cookie-cutter solutions.
Still on the fence?Here’s what past clients have said:
"Working with Matthew completely transformed our brand. Now, our messaging is clearer, our customers recognize us, and our engagement has never been higher!"
- Carl
"Our brand was a mess before. Now, we have a clear direction, a stunning visual identity, and a story that connects with our audience. We finally feel like a real brand."
- Cindy
City skyline
Birthday Sparks
Fashion Magazine
Blurred Lines
Get a Free Brand Audit
Curious if your brand is working? Let’s find out!
👉 Send me your website or social media pages.
👉 I’ll review it and give you
ONE
powerful branding tip (for free!).
👉 If you like my insights, we can talk about working together.
Limited spots available each month!
No pressure, no hard sales—just real, valuable feedback.
Contact Us
FAQs
“Do I really need branding help?”
If you’re struggling with low engagement, customer confusion, or weak brand recognition, yes!
“Can’t I just do this myself?”
You can—but branding is about strategy, not just design. A DIY brand often lacks depth, clarity, and impact.
“How much does branding cost?”
Every project is different. We’ll discuss your needs and create a plan that fits your budget.
Let’s Make Your Brand Unforgettable
Ready to see where your brand stands?
Get a FREE, no-obligation brand audit today.
