A wrong note is worse than a missing one
New research from Anthropic shows what happens when an AI saves the wrong thing. Here's what it means for what your company's AI tools remember about you.
Blog
Thinking about brands, agencies & what comes next.
Short reads on brand, templates and the tools teams use.
Stop copying copies: what to do after a merger or rebrand
After a merger or rebrand, every deck and proposal has to move to the new brand. Here's how to do it once instead of file by file.
How to use AI without losing your voice
AI can make a small team move like a big one. It can also quietly sand down everything that makes your brand yours. Here is how to get the speed without the drift.
Boring wins
The brands you can't forget got that way by refusing to reinvent themselves. Consistency is the most underrated growth strategy there is.
Why most brand guides quietly fail
A brand guide is supposed to hold the line. Most of them can't. Here is what goes wrong, and what actually keeps a brand on course.